Stages

© Dipozitiv 2019

Initiator
ERSTE

Year of realization
2015

Design
Ondřej Brom
Nicole Pálenská

Cooperation
Lenka Korečková
Marek Šubr

The book "Etapy" (= Stages) looked like a bad project for an ugly corporation. However, the team of Lenka Korečková and Marek Šubrt conducted a very interesting sociological research that classified the bank's clients into age groups and defined their feelings, problems, needs. The result is an illustrated book that gives this knowledge to your banker in a humorous way. We can confirm that the publication is not so much a corporate manual to increase profits, but rather to guide your banker to become human.

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